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ZIPS Cleaners in Santa Fe Springs, 13473 Telegraph Road on Dec. 4, 2017

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ZIPS Dry Cleaners, a rapidly expanding dry cleaning franchise built on a same-day, one-price business model, has opened a new location in Santa Fe Springs.

And that’s just the tip of the iceberg.

The company, which unveiled another store in Costa Mesa earlier this year, plans to expand to 110 Southland locations over the next 15 years. The development rights for that expansion belong to ZDry, LLC, whose partners currently own and operate 10 Planet Fitness gyms in the Los Angeles area.

“ZIPS is a price-based and volume-based model that we feel will perform well in this market,” said Joe Bernatowicz, one of ZDry’s partners. “And Southern California has the most dry cleaners per capita than anywhere else in the country. We’re confident about our brand.”

ZIPS opened in Santa Fe Springs at 13473 Telegraph Road on Dec. 4, and Bernatowicz said the partners are already eyeing several other locations in surrounding cities, although they are still in negotiations.

At ZIPS, a customer can have any item of clothing dry cleaned for $2.29, whether it’s a necktie, a coat or a pair of pants. That price is about half the industry average. Garments are cleaned on-site, allowing for same-day service. The company has additionally invested in a closed-cleaning system that reduces waste, uses biodegradable plastic bags and recycles hangers.

That doesn’t surprise Alan Spielvogal, a spokesman for the National Cleaners Association.

“There are new solvents that have been introduced to the industry that are more environmentally friendly and more compliant with state and federal guidelines,” he said. “And we’re seeing more and more technology as far as dry cleaning equipment is concerned.”

Spielvogal acknowledged that ZIPS’ expansion plan is aggressive — but not necessarily unrealistic.

“There are opportunities out there,” he said. “It really depends on where you are. It should be a market that’s not a blue-collar area but more of an area where people are getting their suits and other things dry cleaned and going to work. If the demographics are there, they should be able to successfully tap into the market.”

Aaron Goldberg, ZIPS’ vice president of development, said his company is happy to be partnering with ZDry.

““The rapid growth we continue to experience proves that the ZIPS franchise investment resonates and continually attracts high caliber and savvy developers,” Goldberg said in a statement.

Headquartered in the Baltimore-Washington area, ZIPS has more than 50 stores operating in seven states, with more than 250 additional locations in various stages of development.

“Our goal is to create brand awareness in Southern California,” Bernatowicz said. “The main similarity we see between ZIPS and Planet Fitness is the disruptive pricing.”

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